JUUL Labs’ mission is to improve the lives of the world's 1 billion adult smokers. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 18 years old to purchase products on JUUL.id.
As scientists, product designers and engineers, we believe that vaping can have a positive impact when used by smokers, and can have a negative impact when used by nonsmokers. Our goal is to maximize the positive and reduce the negative.
These alternatives contain nicotine, which has not been shown to cause cancer but can create dependency. We believe that these alternatives are not appropriate for people who do not already smoke.